A face behind Techwaves.

Esteban Rodriguez has always moved between technology and the audiovisual arts. After fifteen years in the French-speaking Swiss market and earning his federal diploma, he founded his agency Techwaves to support SMEs.

Before a single line of code or AI component, many problems are solved by getting the thinking right: reframing what the team actually does, simplifying the process, structuring the information. Esteban helps with this upstream work. That is often where the project is won, not in the sophistication of the tool.

This approach extends a deeper conviction: artificial intelligence must augment teams, not replace them. It must also be within reach of SMEs, not reserved for large organisations. He chose independence precisely to defend this line without compromise.

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The tool serves the business, never the other way around.